Role
Art Director & Video Editor
Mililani, HI Let's Talk ↗
Art Direction · 2012–NowFreesurf
Freesurf
Magazine
I lead art direction for Freesurf Magazine, designing covers and editorial spreads for print and producing video, social, and web work for its digital channels.
Client
Freesurf Magazine / Manulele Inc.
Years
2012 – Present
Services
Print, video, photo, social, web
Overview
An all-encompassing labor of love, and the job that made me the resourceful deadline-maker I am today.
The work
Designing and producing each printed issue: covers, features, news, ads and the Beach Buyer’s Guide, in a team with writers and photographers.
Beyond print
Social campaigns for surfing’s biggest brands (a few went viral), edits for the Freesurf YouTube channel and Board Stories TV, plus stills and drone footage.
On the web
I run freesurfmagazine.com: a hosting migration, a full Salient redesign, the online Buyer’s Guide and a self-hosted archive of back issues.
14
Years as art director
10
Print copies per issue
7
Selected covers
1
Magazine, every format
Cover art direction
Seven covers from the Freesurf archive. Each layout pairs the lead photograph with its own masthead treatment and cover lines.
Editorial spreads
Selected features designed around photography, typography, and the pace of each story.
Freesurf online
FreesurfMagazine.com
I redesigned the WordPress site around surf news and photography, with direct access to Board Stories TV, the Buyer’s Guide, and the back-issue archive. I also migrated the site to Hostinger and continue to support its design and development.
- Instagram followers
- 128K+
- Facebook followers
- 102K+
- YouTube subscribers
- 15K+
Figures from the 2027 Freesurf media kit.
Next project